Our awards

At VitalityLife we aim to ensure our customers have access to a range of innovative protection products and outstanding service. That’s why we’re pleased to be able to share with our customers the number of awards that recognise our unique insurance products we provide.

What do awards mean to you?

We understand that choosing the right protection product is not a simple decision. You can be confident in your decision to choose VitalityLife, as every award we have received is judged by a panel of independent experts.

10 times and counting

Defaqto award logo

Our Serious Illness Cover has been awarded a 5-Star Rating by Defaqto every year since we launched in 2007. Defaqto awarded us 5-Stars for Critical Illness Stand Alone in 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015 and 2016 (VitalityLife Plan).

Defaqto Star Ratings provides customers with an independent, single and easy way to see where a product sits in the market. Find out more about Defaqto Star Rating

Defaqto has awarded VitalityLife a number of other 5-Star Ratings on our Serious Illness Cover and Income Protection Cover.

Life Insurance

  • Whole of Life, 2014
  • Level Term (VitalityLife Plan), 2014
  • Decreasing Term (VitalityLife Plan), 2014

Income Protection 2009, 2010, 2011, 2012, 2013, 2014

Other recent awards

Financial Adviser Service Awards
FASA award

5 star Life & Life and Pension Providers, 2012, 2013, 2014

Protection Review Awards
Protection Review Award

Organisation of the year, 2015

Innovation Award, 2011, 2012

Personality of the Year 2012 - Deepak Jobanputra

British Mortgage Awards
British Mortgage Awards

Business Leader of the year for Protection – Andy Philo, 2013

Health Insurance Awards
Health Insurance Awards

Best Individual Critical Illness/Serious Illness Provider, 2009, 2010, 2011, 2012, 2013, 2014, 2015

Best use of Marketing to Intermediaries, 2015

Best Individual Income Protection Provider, Highly Commended, 2010

Cover Excellence Awards
Cover Excellence Awards

Best individual Life Insurance, 2015

Later Life Products, 2011

Best Service, 2009

Individual Critical Illness, Highly Commended, 2009, 2011

Professional Adviser Awards
Professional Adviser Awards

Best Individual Protection Provider, 2011

Mortgage Strategy Awards
Mortgage Strategy Awards

Best Mortgage Protection Provider, 2012

Income Protection Stand Alone 2009, 2010, 2011, 2012

LifeSearch Protection Awards
LifeSearch Protection Awards

Best New Initiative, 2009, 2011, 2012, 2014

Best Protection Leader, 2013 - Herschel Mayers

Best Critical Illness Provider, 2012, 2013

Best Provider for Existing Customer, 2013

Best New Impact, 2011, 2012 – Dave Warren (National Account Manager)

Most Improved Provider, 2011

Simply Biz Awards
Simply Biz Awards

Tactical Provider of the Year, 2011



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Get a quote online in a few minutes then apply over the phone with one of our friendly UK based VitalityLife advisers. Alternatively, request a call back and an adviser will call you at a time most convenient to you.

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or call us on 03339204711 03334149323

Serious Illness Cover

Defaqto 5-star award 2013

10 times and counting. Our Serious Illness Cover has been awarded a 5-Star Rating by Defaqto every year since we launched in 2007.

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