Personal Protection Insurance

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Get more from your insurance with VitalityLife

  • Award-winning insurance products
  • Exclusive discounts & rewards
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Our philosophy is simple. Award-winning Life Insurance, Serious Illness Cover and Income Protection Insurance that helps protect you and your family from the financial impact of illness, injury, disability and death. Plus, the added benefit of discounts and rewards exclusive to our customers. It’s why we say you get more out of life with insurance from us!

Our protection products

Life Insurance

Life Insurance pays a cash lump sum to your family, or to someone else you’ve nominated, if you die.

Term Life Insurance
Mortgage Life Insurance
Whole of Life Insurance
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Serious Illness Cover

Serious Illness Cover pays you a cash lump sum if you’re diagnosed with one of up to 166 different conditions we cover.

Serious Illness Cover
Serious Illness Cover Booster
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Income Protection Insurance

Income Protection insurance pays you a monthly income if you become ill, injured or disabled and can’t work.

Short Term Income Protection
Primary & Comprehensive Income Protection
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Mortgage Insurance

Our Mortgage Plus Plan gives you Life Cover, plus monthly payments if you’re severely ill and unable to work.

Mortgage Life Cover
Mortgage Incapacity Cover
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LifestyleCare Cover

LifestyleCare Cover is lifelong cover that pays out when you die, or earlier if you can’t look after yourself. As well as getting life cover that lasts as long as you live, you also get the option to receive some money earlier if you become unable to look after yourself.

Explore LifestyleCare Cover in more detail



Insurance with Vitality Optimiser

Not all insurance is the same. Our customers enjoy access to a wide range of discounts and rewards they can enjoy today. 1

Vitality promo

How to apply or find out more?


1Vitality Optimiser can be added for a small additional monthly fee. This fee is subject to change. To find out about these charges please read our reward terms and conditions.

2The gym discount applies to flexible individual monthly memberships. Gym joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. The gym offer does not apply to Chiswick Riverside Virgin Active club.

3The cinema offer applies at Vue and Cineworld with a maximum of one ticket per week per person covered on the plan. The cinema offer excludes 3D films.

Call us to talk to a VitalityLife Adviser

03339204711 03334149323


Or if you’re short on time:


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8am – 8pm Monday to Friday
9am – 5pm Saturday and Sunday

Life Insurance that rewards #EverydayAthletes.

With one of our award-winning plans, even little everyday things like walking up the escalator or over to the bus stop could earn you big-brand partner rewards.

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5-star rated by Defaqto

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