Reward yourself, you've earned it
Get active or drive well to get rewards. Buy an insurance plan to get started.
Rewarding over 1.5 million members
Here's how it works
Join Vitality
Buy a qualifying insurance plan1
Earn points
Get active or drive well to earn points, with a linked fitness tracker or our driving sensor
Get rewards
The more points you earn, the bigger the rewards
What's in it for you
See some of the rewards you can get when you join Vitality. Qualifying plans and partner terms apply.
Apple Watch
Get active. Get rewarded with Apple Watch. Available with qualifying health and life insurance plans
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Mr & Mrs Smith
Get up to 25% off luxury and boutique hotels. A spending cap applies
Nuffield Health Gyms
Get up to 50% off a monthly gym membership. In September 2022, Nuffield are offering a £0 joining fee. Terms and conditions apply
Peloton
Join the future of fitness with cashback on your Peloton hardware when you buy a qualifying plan
PureGym
Get up to 50% off a flexible PureGym monthly membership. In September 2022, PureGym are offering a £0 joining fee. Terms and conditions apply
Specialized
Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized when you reach Silver Vitality status
SuperCarers
Access comprehensive benefits, including care advice and discounted care services
Virgin Active
Get up to 50% off a monthly gym membership. In September 2022, Virgin Active are offering a £0 joining fee. Terms and conditions apply
Virgin Active Online+ Membership
Get 50% off a Virgin Active Online+ Membership
Vitality American Express® Credit Card
Get active to get American Express and Vitality benefits on the Card
Vitality Healthcheck
Earn up to 780 Vitality points for taking a Vitality Healthcheck
Waitrose & Partners
Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan
Withings
Get up to 40% off Withings hybrid smart watches and smart scales. P&P applies
Vitality American Express® Credit Card
Get active to get American Express and Vitality benefits on the Card
Waitrose & Partners
Get active to earn up to 40% cashback on Good Health food if you have both a qualifying health and life insurance plan
Mindful Chef
Fuel your healthy lifestyle with discounts on Mindful Chef recipe boxes and their Ready to Go range
Vitality Healthcheck
Earn up to 780 Vitality points for taking a Vitality Healthcheck
Nuffield Health Gyms
Get up to 50% off a monthly gym membership. In September 2022, Nuffield are offering a £0 joining fee. Terms and conditions apply
Peloton
Join the future of fitness with cashback on your Peloton hardware when you buy a qualifying plan
PureGym
Get up to 50% off a flexible PureGym monthly membership. In September 2022, PureGym are offering a £0 joining fee. Terms and conditions apply
Specialized
Get 25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized when you reach Silver Vitality status
Virgin Active
Get up to 50% off a monthly gym membership. In September 2022, Virgin Active are offering a £0 joining fee. Terms and conditions apply
Virgin Active Online+ Membership
Get 50% off a Virgin Active Online+ Membership
Withings
Get up to 40% off Withings hybrid smart watches and smart scales. P&P applies
Mr & Mrs Smith
Get up to 25% off luxury and boutique hotels. A spending cap applies
SuperCarers
Access comprehensive benefits, including care advice and discounted care services
Some top rewards to get you going
Get rewarded for better living today, so you can live a better life tomorrow
When you join Vitality, you don't just get great rewards. You also get empowered to improve your health and your lifestyle.
- Our healthy living programme helps you to understand your health and then helps you get healthier. With access to great rewards and benefits along the way.
- Our good driving programme gives you the tools to become a better driver and rewards you for making greener choices, like having a no-car day.
- Use our savings tool to see how you can benefit from joining Vitality.
What we offer
Our plans are flexible, affordable and come with great rewards.
Life insurance
Financial protection for you and your loved ones
Looking to cover your business?
Head over to our business health insurance page. Whether you’re a small business or a large corporation, we’ve got what you need.
